Fried chicken in Turin: where to eat it, and why ours is yellow

Looking for fried chicken in Turin? Here's the short answer. The rest comes after.

Go to Bully Chicken. Two locations in the city, one in the Lingotto area and one in Barriera di Milano, and one thing nobody else does here: yellow chicken, 100% Italian. In Italian we call it pollo giallo, and we built a whole fast food around it.

Same format you already know. Burger, fries, a drink, a few minutes at the counter. What's inside the bun is a different story.

What is "pollo giallo", and why should you care?

Most fried chicken in the world comes from the same bird: industrial white chicken. Raised to grow fast and cost little. Identical in Turin, in London, in Dubai. Perfect for a global chain. Less perfect for whoever eats it.

Pollo giallo is corn-fed chicken. The yellow isn't the frying and it isn't a colouring: it's what the meat becomes when the bird actually eats corn. The meat is firmer, and it tastes like chicken. Under a crispy coating, inside a burger with melted cheese and sauce, next to the fries. You notice it at the first bite.

Ours is 100% Italian yellow chicken, from Italian suppliers. If you read Italian, everything about it is in our guide cos'è il pollo giallo (what yellow chicken is, and why it's yellow).

"No American knock-offs": the line printed on our box

Every Bully burger comes in a box with three lines printed on it: niente americanate, niente prodotti industriali, niente surgelati. No American knock-offs. No industrial products. Nothing frozen.

We have nothing against the fast food format. We love it. What we don't want is the model that sells the exact same burger in a hundred countries. To pull that off you need a raw material that's the same everywhere and always cheap, and in chicken that has one name only: industrial white chicken.

So we kept the format and changed the chicken. Yellow chicken costs more than white chicken. Every single time. That's the whole point.

Fast food format: yes. American product: no.

The full comparison between the two models, point by point, is in our article (in Italian) on fast food italiano vs americano.

Is there halal fried chicken in Turin?

Yes, and you don't need a separate menu for it. At Bully Chicken the chicken is certified halal in both locations, Via Giordano Bruno 210 and Piazza Respighi 5. Same yellow chicken, same counter, for everyone who walks in.

One honest note, so you can choose before you get to the counter: three burgers come with crispy bacon (Bully Crunch, Bully Hero and Bully Bacon). Bully Crispy, Bully Grill, Bully Wrap and the sides (Strips, Wings, Potatoes and the Basket) have no bacon in the recipe. More on halal and certification, in Italian: pollo halal a Torino.

What to order the first time

Start with the Bully Crispy

Breaded yellow chicken, lettuce, tomato, melted cheese, crispy onion and mayo, in a big sesame bun. No special effects. That's exactly why you taste the chicken.

Want proof? Get the Bully Grill

Grilled chicken strips, lettuce, tomato, melted cheese, ketchup and mayo. No coating to hide behind: if the chicken tasted of nothing, you'd know at the first bite.

Really hungry? Bully Hero

Double breaded chicken, crispy bacon, caramelised onion, lettuce and Algerienne sauce. The one you order when lunch was a long time ago.

Sharing with friends

The Bully Basket is wings, strips and fries together, made for the middle of the table. On their own: Bully Wings, breaded and spiced chicken wings, and Bully Strips, tender breaded chicken strips. Spicy wings are our thing: the story is in hot wings a Torino.

Every burger comes on its own or as a menù: burger, fries and a drink. The full list with ingredients and allergens is on the Bully Chicken menu. It's in Italian, but the photos speak every language.

Where to eat fried chicken in Turin: our two locations

Via Giordano Bruno 210, Lingotto area (south Turin)

Our first home. When we opened here, more than 2,000 people showed up. How it all started is in la storia di Bully Chicken, and the neighbourhood is in our guide to eating chicken in the Lingotto area (both in Italian).

Piazza Respighi 5, Barriera di Milano (north Turin)

Our second location opened on 19 September 2026, in a neighbourhood where a lot of people told us not to open. All 300 Priority passes sold out before the party, and 700 people came through on the first day. It's open every day, all day from 12:00. Why we chose Barriera: Bully Chicken a Barriera di Milano. Photos and videos of the opening: inaugurazione di Bully 2.

Staying in?

From Via Giordano Bruno 210 we deliver through the food delivery apps. How it works, in Italian: pollo fritto a domicilio a Torino.

Studying or living in Turin? Join the Bully Club

If you come back after the first burger (it happens a lot), join the Bully Club. All menus cost you €2 less. You get 1 point for every euro, and at 100 points the menu is on us. One card, both locations.

We like to say who we are in Italian: il primo e unico fast food di pollo giallo 100% genuino e italiano. The first and only fast food of 100% genuine Italian yellow chicken.

Fried chicken in Turin doesn't have to taste like everywhere else. Come and try it. Have a look at the menu, pick your burger, and find out what happens when fried chicken stops speaking American.